About meMichael Tomaschewski
Mangement consultant Michael Tomaschewski
As part of my studies at the University of Cologne, I learned the theoretical foundations of business administration. Through working in different roles in retail, insurance and eCommerce, I was able to gain the necessary practical experience to become an independent consultant.
I now advise managers and other executives on strategy in marketing, sales and business development. I’m the sparring partner for the management of the companies who operate in the areas mentioned above.
In content projects my employee Cornelia supports me actively.
Working areas for customers
- Business development
- Strategic corporate Development
- Digital projects
- I mainly work in Cologne, Bonn, Duesseldorf, and the rest of the Rheinland
- I can also work on national and international projects upon request
Marketing research tool Surveymonkey 80% Presentation software prezi 80% Statistics Software SPSS 60% E-Commerce-Tool Terapeak 60% 2014
among the top 0.1% of the best innovators on the ideas platform www.atizo.com
- 15 marketing and sales ideas awarded by companies
- 13th from 23,000 members in the category “Quality and Efficiency”
2012 winner of the AXA Innovation Award in the “Sales and Online Initiatives” category
- Project manager for the launch of the car insurance “mobile online“
2009 master of business admisnistration with honours from the University of Cologne
- Among the top 10% of the year group for grades and pace of studies
2006 Scholarship at the AXA Konzern AG
- Inclusion in the AXA scholarship program for the best working students
- Achiever: People strong in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.
- Analytical: People strong in the Analytical theme search for reasons and causes. They have the ability to think about all the factors that might affect a situation.
- Futuristic: People strong in the Futuristic theme are inspired by the future and what could be. They inspire others with their visions of the future.
- Relator: People who are strong in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.
- Strategic: People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.
* According to the Gallup Strenghts Finder 2.0, see www.strenghtsfinder.com and www.strengthstest.com/strengths-finder-themes.
Experience with advertising and its outcomes:
Project leader for several TV commercials for car, health and life insurance
Procet manager for numerous of prodcut and image advertisements
- Radio ads
Managing a radio ad for car insurance
Managing the creation of several customer-specific flyers for products and services in insurance and eCommerce
- Point of sale advertising
Project managing the use of sales materials in a pharmacy chain
- Direct Mailings
Creating numerous direct mailings from the point of data selection to text conversion then follow-up and monitoring success
- Online banners
Managing the creation of numerous product, image and co-branded banners
- Search engine marketing
Managing Adwords campaigns for multiple websites
- Landing Page/ tariff calculatorr
Involved in optimising the usability of landing pages and rate calculators in eCommerce and insurance
- Social Media
Generating and evaluating ideas in social media ideas for the idea study “Digitalisation in Insurance Marketing”
- Conversion Rates
I have experience in completion rates and advertising effects for different forms of advertising so I can help you to find the distribution channels that really work.
In the jungle of advertising agencies, printing partners and other service providers, I’ll support and help you to make the right decisions.
Online marketing projects (e.g. SEO optimisation, content management, etc.) can be carried out by my colleague Cornelia
and me for selected clients.