Mangement consultant Michael Tomaschewski

As part of my studies at the University of Cologne, I learned the theoretical foundations of business administration. Through working in different roles in retail, insurance and eCommerce, I was able to gain the necessary practical experience to become an independent consultant.

I now advise managers and other executives on strategy in marketing, sales and business development. I’m the sparring partner for the management of the companies who operate in the areas mentioned above.

In content projects my employee Stefanie supports me actively.

www.xing.com/profile/Michael_Tomaschewski

www.linkedin.com/in/tomaschewskiconsultant

Working areas for customers

  • B2B-Marketing
  • E-Commerce
  • CRM
  • Sales
  • Business development
  • Strategic corporate Development
  • Digital projects

Work areas

  • I mainly work in Cologne, Bonn, Duesseldorf, and the rest of the Rheinland
  • I can also work on national and international projects upon request

Technologies and tools

Excel 100%
Powerpoint 100%
Projektmanagement 100%
CRM vTiger 80%
Trello 80%
Marketing research tool Surveymonkey 80%
Presentation software prezi 80%
Wordpress 80%
Access 60%
Adobe Photoshop 60%
Google Analytics 60%
Kanban, Scrum 60%
Statistics Software SPSS 60%
E-Commerce-Tool Terapeak 80%

Awards

2014 among the top 0.1% of the best innovators on the ideas platform www.atizo.com

  • 15 marketing and sales ideas awarded by companies
  • 13th from 23,000 members in the category “Quality and Efficiency”

2012 winner of the AXA Innovation Award in the “Sales and Online Initiatives” category

  • Project manager for the launch of the car insurance “mobile online“

2009 master of business admisnistration with honours from the University of Cologne

  • Among the top 10% of the year group for grades and pace of studies

2006 Scholarship at the AXA Konzern AG

  • Inclusion in the AXA scholarship program for the best working students

Strengths*

  • Achiever: People strong in the Achiever theme have a great deal of stamina and work hard. They take great satisfaction from being busy and productive.
  • Analytical: People strong in the Analytical theme search for reasons and causes. They have the ability to think about all the factors that might affect a situation.
  • Futuristic: People strong in the Futuristic theme are inspired by the future and what could be. They inspire others with their visions of the future.
  • Relator: People who are strong in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.
  • Strategic: People strong in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.

* According to the Gallup Strenghts Finder 2.0, see www.strenghtsfinder.com and www.strengthstest.com/strengths-finder-themes.

Experience with advertising and its outcomes:

  • TV-Spots
    Project leader for several TV commercials for car, health and life insurance
  • Print-Ads
    Procet manager for numerous of prodcut and image advertisements
  • Radio ads
    Managing a radio ad for car insurance
  • Flyers
    Managing the creation of several customer-specific flyers for products and services in insurance and eCommerce
  • Point of sale advertising
    Project managing the use of sales materials in a pharmacy chain
  • Direct Mailings
    Creating numerous direct mailings from the point of data selection to text conversion then follow-up and monitoring success
  • Online banners
    Managing the creation of numerous product, image and co-branded banners
  • Search engine marketing
    Managing Adwords campaigns for multiple websites
  • Landing Page/ tariff calculatorr
    Involved in optimising the usability of landing pages and rate calculators in eCommerce and insurance
  • Social Media
    Generating and evaluating ideas in social media ideas for the idea study “Digitalisation in Insurance Marketing”
  • Conversion Rates
    I have experience in completion rates and advertising effects for different forms of advertising so I can help you to find the distribution channels that really work.
    In the jungle of advertising agencies, printing partners and other service providers, I’ll support and help you to make the right decisions.

Language skills

German 100%
English 100%
Polish 70%
Spanish 50%
French 50%

Content projects

Content projects suchs as the development or maintenance of a blog, providing product/ website content or editorial work can be handled by my employee Stefanie and me for selected customers.

Copywriter Stefanie Abels